The band was formed as a duo in 2013 by Gil Landau (Guitars, Keyboards) and Yael Shoshana Cohen (Vocals), and was quickly signed by the indie label Anova Music. The group released their first EP, You're Mine, under Universal Records-Barclay in January 2016.
Gil Landau and Yael Shoshana Cohen met in Tel Aviv through mutual friends. The idea of the group was first conceived on February 2011 at Gil's birthday party, when they both found themselves outside of the in-crowd party, chanting out melodies while playing on Gil's father's old guitar.
For 18 months they wrote, recorded and performed what would be some of the songs in their future releases. At that point they sought to expand their sound by bringing on additional musicians.
Mati Gilad (Bass), Rami Osservaser (Guitar, Keyboards), Dekel Dvir (Drums and samplers) joined them shortly after. The group started performing in local clubs. They were quickly spotted by the leading local indie label Anova Music who signed the band.
Lola Marsh's music combines deep, warm, nostalgic vocals, heart-on-the-sleeve-lyrics and enchanting guitar melodies. Jason Grishkoff from Indie Shuffle described the band: "Lola Marsh does a superb job of slowly building up... bit by bit into something mesmerizing that has me waiting on bated breath for their debut album."
The duo gained notoriety on the heels of their 2014 performance at Primavera Sound Festival.
The band premiered their first single, "Sirens", via Nylon Magazine in March 2015; Nylon said of the song: "The Dreamy Tel Aviv Band's latest song, "Sirens", offers a twist on the typical sweet-yet-gritty indie sound...The track seems ready made for Quentin Tarantino's next film score.” It quickly received millions of streams and reached number 5 on Spotify's list of the Top 10 Most Viral Tracks in the US. The song was later featured in the American TV show Scream.
Following massive performances in leading festivals and after attracting media praise, they signed with Universal Music France and Sony ATV.